french startup Final raised a $9 million (€8 million) Series A funding round. The company has built a comprehensive aggregator so that wealthy individuals can get the complete picture when it comes to wealth tracking. And that means Finary is not limited to bank accounts. You can track many assets, from real estate to cryptocurrencies and stocks.
And the vision for the startup hasn’t changed much since my initial post about the company. Data aggregation was only the first step. Finary wants to create a private bank from scratch with a different set of founding principles.
If you think about the private banking industry, there is a disconnect between customers and banks. Instead of generating revenue directly from customers, banks try to sell financial products and generate revenue from those products. They call it financial advice, but it’s just a sleazy sales process.
“Because we are independent, we can tell you everything. Existing players only offer solutions that generate commissions for them,” co-founder and CEO Mounir Laggoune told me.
Finary believes the next generation of wealthy people will be looking for a different experience. They will want to see the information directly and make informed decisions themselves. In other words, just like you no longer call your banker to transfer money to a family member, Finary wants to give wealthy people the right tools and information.
Some existing investors are leading today’s round at Finary, namely Speedinvest and Y Combinator. Business angels are also involved, such as the founders of Qonto Steve Anavi and Alexandre Prot, as well as Eric Demuth of Bitpanda.
But that’s not all. Finary also believes that the construction of a new private bank also means that the most active customers should be able to hold a stake in the startup. The startup will soon launch a crowdfunding campaign.
In concrete terms, individuals will be able to invest from €10 to buy shares or fractional shares via a crowdfunding platform which will soon be launched in France. “We have allocated €500,000 but we are ok with some ‘overfunding’,” Laggoune said.
Since my previous post, Finary has launched a mobile app for iOS and Android. This app has become a popular way to access the service, as users tend to check their Finary account nine times a week on average, or more than once a day.
The startup has also added more integrations and can now track 10,000 different pockets of money in France, the United States, Canada, Spain, Italy, Belgium, the Netherlands, and Luxembourg. For example, you can connect multiple bank accounts, stock trading accounts, add your real estate, gold bars, public address of your cryptocurrency wallet, etc.
Overall, the startup has attracted 30,000 users and is tracking 10 billion euros in assets. This means that on average, the company’s users follow more than 300,000 euros each. The company is currently making money through a premium subscription that costs €10 per month.
And this is where the product gets interesting. In addition to aggregating data, Finary can make recommendations. For example, the service helps you uncover hidden fees in mutual funds. Users can also generate performance reports and learn how they could diversify their investments through different geographic allocations, sectors and risk profiles.
With today’s funding round, the company expects to fully cover financial institutions in the UK, Germany and Switzerland. The company is also working on additional features, such as a family mode, better monitoring of RSU (or BSPCE in France) and the possibility of separating personal assets from professional assets.
Finary will hire 25 additional people. There are many potential product extensions down the road. For example, you can imagine buying cryptocurrencies directly from the platform. The service could also help you with tax returns. By the end of 2022, Finary plans to increase its user base tenfold and reach 300,000 users.