IDFC FIRST Bank has announced a commitment to contribute to social causes on behalf of every participant running the 10K in one hour race at TCS World 10K Bengaluru.
The initiative aligns with the Bank’s philosophy of being a force for social good and the social inclusion theme of the 10K Bengaluru.
TCS World 10K Bengaluru 2022IDFC FIRST Bank will contribute Rs. 1000 to non-profit organizations on behalf of each participant who completes 10K in 1 hour and Rs. 2000 if the participant is an IDFC FIRST Bank customer. The pledge allows eligible participants to choose from a wide range of social causes and non-profit organizations supported by IDFC FIRST Bank.
IDFC FIRST Bank’s commitment will be held as part of its FIRST Impact social responsibility program. Naarayan TV, Marketing Manager, IDFC FIRST Bank, said, “As an associate sponsor of TCS World 10K Bengaluru, we not only want to energize the participants after a long gap caused by the pandemic, but also make their race more meaningful and to create a positive social impact. Commenting on the initiative, Vivek Singh, JT. MD, Procam International, said: “Philanthropy is an integral pillar of the TCS World 10K and it is heartening to see our associate sponsor IDFC FIRST Bank echoing the same sentiment and using the event platform to make a tangible difference. Their initiative will have a lasting impact on society. We are sure this will further motivate runners to participate and give their best performance. “IDFC FIRST Bank has partnered with four global distance running events as an associate sponsor – Tata Mumbai Marathon, Tata Consultancy Services World 10K Bengaluru, Delhi Half Marathon, Tata Steel Kolkata 25K as well as Sunfeast India Move As One. The first in the series is the TCS World 10K Bengaluru which is due to take place on May 15. Social good is one of the founding pillars of IDFC FIRST Bank and is manifested through the Bank’s various social responsibility programs, but is also deeply rooted in the way it conducts its business.
The Bank’s corporate social responsibility program focuses on five areas: education, livelihoods, women’s empowerment, health, and financial inclusion. The Bank considers and implements social responsibility programs that can create lasting social change. About IDFC FIRST Bank IDFC FIRST Bank was created through the merger of the former IDFC Bank, promoted by the well-known infrastructure finance institution IDFC Ltd. and cutting-edge technology NBFC, Capital Première.
IDFC FIRST Bank, has a balance sheet of Rs. 1,90,182 crore, and has provided over 30 million loans in its combined history and serves customers in over 60,000 villages, towns and cities across the country. The bank believes in making customer-centric products and was the first universal bank to offer monthly interest credit on savings accounts, free credit cards for life with dynamic and low APR rates, and many other interesting products.
The Bank’s vision is to build a world-class bank in India, guided by ethics, powered by technology, and to be a force for social good.
Our mission is to positively touch the lives of millions of Indians by providing them with high quality banking services.
In a short time, the Bank has expanded to 641 branches, 203 asset service centers, 719 ATMs and 601 rural correspondent centers across the country, a next-generation online and mobile banking platform and 24/7 customer support services, and is gradually growing digitally. IDFC FIRST Bank is committed to providing high quality banking services at affordable rates in India. The Bank also offers high quality corporate banking solutions, contemporary cash management solutions, fleet cards and FASTag solutions and wealth management solutions.
About ProcamSince its inception in 1988, Procam International has been driving the growth and development of sports management in India. Founded by Anil and Vivek Singh, Procam is the premier sports management company in India and is involved in live events, sports consultancy and live TV production. , Tata Consultancy Services World 10K Bengaluru and Tata Steel Kolkata 25K are world leaders in their respective distances.
They ushered in a running revolution, which helped redefine the paradigm of health, fitness and charity in India. Procam is also promoting India’s biggest virtual race, the Sunfeast India Move As One. Launched in 2020, the event has community and fitness as its main pillars.