Leading up to 4/20, new cannabis products hit the market for an enthusiastic and growing consumer base. This includes intriguing new entrants in all product categories, but also new products delivery methods, like the new refillable glass prerollers from Helmand Valley Growers Co. in California.
Think of this new product line as a prepackaged version of the classic chillum. Helmand Valley Glass Prerolls come with a half gram of diamond-infused cannabis flower and clever designs that turn the glassware into a collector’s item. The idea is to provide a discreet, low-stakes option for customers wishing to take their flower consumption on the go.
Bryan Buckley, president and CEO of Helmand Valley Growers Co., which is based in San Diego, says the idea came from an auspicious meeting at the Hall of Flowers in 2021. He met the team of Pre-Packs, a Massachusetts-based company. which was considering a launch in California. Buckley says the two teams really connected and found a set of shared values between them. The Pre-Packs team had identified Helmand Valley Growers Co. as the company with the right kind of philosophy to help launch into the world’s largest cannabis market.
“It’s a very convenient sized product,” Buckley says. “You can put it in your pocket. And we just love how it’s recyclable and reusable and made in America. It made sense.
Helmand Valley Growers Co. has strong roots in the veteran community. Its name derives from the time Buckley served as a US Marine Raider. He served in Helmand Province in Afghanistan; Raiders who have also served in the province will experience the sense of unity that emanates from the Helmand Valley Gun Club: HVGC. Every Raider who served in the province was a member of this group, and each has an HVGC tattoo. “We really wanted to pay tribute to those who went there,” he says.
The new line of pre-roll products has made such a splash among the Helmand Valley team that fellow Navy veteran Joe Brennan, owner of MindRight, a dispensary business in Michigan, plans to launch them in that market. summer here. What makes the launch of the refillable glass pre-roll all the more timely is that proceeds from sales will be donated to the company’s charitable foundation, Battle Brothers.
It was through Battle Brothers that Buckley and his team got permission to start a study on the use of medical cannabis to help combat PTSD in veterans. Better yet: Battle Brothers will be allowed to use Helmand Valley Growers Co.’s own cannabis rather than obtaining plant material through the National Institute of Drug Abuse and the University of Mississippi.
The research aims to determine whether cannabis will prove beneficial in “reducing symptoms in patients with treatment-resistant PTSD,” according to a recent press release.
This is the ultimate goal. Launching a new product in an exciting market like California is one thing; serving veterans with specific and targeted medical research is another.
The sense of homage and unity that Buckley saw in Helmand Valley, the province, is what he brought to his post-army job.
“I really wanted to develop something to help veterans, a sort of mind-body plan,” he says. “So, I proposed a three-tiered approach for Battle Brothers of personnel, medical and economic.”
Battle Brothers provide a lot of outreach to the veteran community, but it’s within this medical level that Buckley now sees Helmand Valley Growers Co. finding a more resonant niche in the cannabis industry.
“What I’ve noticed in cannabis is that everyone wants to help each other out, as long as you’re a good actor,” he says. “People who are in there just for the money or whatever, they kind of get ostracized. But there are so many caring people in all of space. It’s just amazing.